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Case Study

Najjači kad nemam

Music video for Aca Lukas

RealVibe Studio - Najjači kad nemam

About the “Najjači kad nemam” project

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An autobiographical song. This deeply emotional piece is accompanied by a touching video, perfectly designed to capture every feeling. A large part of the video consists of authentic footage from Aca's extensive archive of performances, while additional scenes were shot at Hype Studio, on a plane, and in front of a mirror.

In an intimate moment before the mirror, Aca dedicates the song to himself, preparing to step onto the stage. The airplane scenes tell a special story—moments from Aca's tour travels with his Folk House band. While everyone on the plane rests, Aca reflects: "I am the strongest when I have nothing—who am I when I have it all?"

The newest album by Aca Lukas is symbolically named after this beautiful song: “STRONGEST WHEN I HAVE NOTHING.”

Challenge:

The biggest challenge in realizing this project was conveying emotion through visuals and selecting the best moments from such an extensive archive to fit into 4 minutes and 30 seconds.

Outcome

Let us know your thoughts—we were all moved to tears and goosebumps at the same time. 🙂

Team involved in the production of the video:

  • Video Production: RealVibe Studio
  • Video Producer: Jelena Mirković
  • Director of Photography and Director: Dušan Ivanović
  • Art Director and Set Designer: Jovana Radojević
  • Set Decorator: Miloš Zogović
  • Assistant Set Designer: Teodora Jeremić
  • Costume Designer: Jovana Mitić
  • Makeup and Hair: Nevena Nikolić
  • Gaffer: Nikola Radovanović
  • Focus Puller: Dražen Mrkonja
  • On-Set Photographer: Teodora Milovanović
  • BTS Videographer: Nikola Pavlović
  • Technical Team: Vision Team
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